About Us

The Alloy Personal Training franchise is a proven business model delivering customized personal training services based on cutting-edge science designed to meet the growing demand for premium health and fitness services.

We started the Alloy concept over 30 years ago. Since then our fitness platform and business management tools have been relied on in fitness facilities around the world. Now you have the chance to make a positive impact, both on your future and on the health of your community, with your own Alloy personal training franchise location.

Alloy helps people no matter where they are in their fitness journey. Today, working with our franchise partners, we have a vision of making the world a much healthier place by delivering the Alloy experience to millions of members and communities, through the exclusive Alloy personal training fitness franchise model. Our motto after all is “stronger together”.