Graphic Designer
Your role will include developing graphics primarily for digital platforms (media, web, email, landing pages, banners, social) but also for print (direct mail, flyers, packaging labels, boxes) that enhance our brand voice and our point of difference. Our ideal candidate has a portfolio of work with strong digital experience (including mobile design) preferably in the food and beverage industry. You should be a self starter who is organized and willing to project manage creative resource development including leveraging external freelancers (photographers, videographers, graphic and packaging designers) if the need arises.
As the first in house design resource, we are also seeking a creative partner who is willing to roll up their sleeves and build with us during this exciting chapter for Fresh Meal Plan.
Responsibilities
- Collaborate with the team to ensure consistency of brand visual identity across owned assets and other media outlets
- Create and design various materials for print and digital collateral, with a strong mobile first design ethos
- Oversee freelance talent on photo and video shoots (including food styling) to ensure consistent delivery on our style guide
- Ensure projects meet the brief and are completed with high quality and on schedule
- Adhere to and enhance existing brand guidelines
- Prioritize and manage multiple projects against prioritization and in market timing
- Perform retouching and manipulation of images especially for the digital web meal catalog as needed
- Proficient working across a wide range of media and deep experience with graphic design software
- Track current industry and technology standards, social media, competitive landscape and market trends for best in class asset design
Qualifications
- Bachelor's degree in Graphic Design or related field
- 3-5 years of experience in graphic design, eCommerce and mobile experience required, preferably with experience in food and beverage. Food lover is a plus!
- Strong communication, conceptual thinking, typography skills and design skills
- Knowledge of layouts, graphic fundamentals, & typography for print and web applications
- Familiarity with HTML and CSS a plus
- Proficient in Adobe Creative Suite and other relevant graphic design software
- Portfolio of work over a wide range of media with some art direction experience
We want to change the way America thinks about healthy eating. Start by taking all of the time for planning, shopping and prep out of your week. Already, you’ve got more time to work out, train or just keep up with your active lifestyle. Never mind researching your meals, controlling your caloric content, balancing proteins, vegetables and complex carbohydrates or learning the skills needed to expertly cook and season your food. Instead, choose from hundreds of delicious dishes on our Fresh Meal Plan menu with all the nutritional planning done for you. Consider Fresh your weekly meal planner.
Forget about the expense of sourcing the finest, freshest gourmet ingredients with perfect portions to avoid wasted leftovers or repeating the same dish over and over again. We do it all for you, saving you time and money. With us as your official meal plan, you’ll enjoy fresh, healthy gourmet food delivered right to your door. It’s that simple.
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