AVB Inc.
Marketing Audit Specialist
- Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Audit digital marketing campaigns to eliminate any errors across multiple platforms
- Assists in coordinating, developing, and implementing the company’s digital marketing strategies
- Analyze and assess the performance of the online campaigns & related data to identify and optimize different areas to increase performance
- Implement automated analytics reporting across Google Analytics, Facebook Analytics, and AdWords to improve campaign effectiveness across channels
- Conduct measurement and analysis on the effectiveness and efficiency of digital marketing programs
- Partner with Analytics to present findings, analysis, and recommendations to senior management
- Provide daily, weekly, and/or monthly campaign performance reports
- Communicate with team members on campaign developments, timelines, and results
- Occasionally present vital data and conclusions to management
- Minimum 5 years of digital marketing experience
- Proven experience in business, marketing, finance and/or economics
- Agency background and experience managing/auditing high volumes of campaigns
- Understanding of digital paid media strategies
- Experience in analytic tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience in measuring & analyzing online marketing campaigns, including paid search and email, display and social
- Top notch Excel skills – familiarity with pivot tables and Vlookup function is required
- Google Ad-words Certifications (Fundamentals/Search Advertising/Display Advertising/Video Advertising) is a plus
- Excellent critical thinking skills – the ability to effectively weigh the strengths and weaknesses of different solutions and approaches
- Excellent judgment and decision-making skills - effectively weigh the relative cost/benefit of actions
- Active listener – the ability to process and understand needs and ask relevant questions
- Excellent communicator - be able to explain complicated information effectively and patiently
- Excels in all areas of Digital Marketing and is familiar with the latest platforms & trends
- Detail-oriented and deadline-driven
- Excellent work ethic & positive, can-do attitude
- Resourceful, helpful and a team player
This is a remote position.
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This employment opportunity is available at the organization listed at the top of this page. Your application will go directly to them and all hiring decisions will be made by their management. All inquiries should be made directly with the organization that posted this employment opportunity.
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