Associate Media Director
Full Time • Hybrid - US
Benefits:
- 401(k) matching
- Bonus based on performance
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
The Associate Media Director manages the media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement opportunities. This role will address 1st Party data and developing Acquisition, Retention and Win-back targeting segments. The Associate Media Director will understand and build incremental lift measurement across all media assets to maximize mix to drive business results nationally and locally by store. Opportunity to advance and further build internal tools to streamline communications, measurement and billing.
Scope:
The Associate Media Director reports to the Senior Director of Marketing & Sponsorships. This person must be able to work and communicate with media agencies, media partners and internal analytics teams. The role oversees day-to-day execution and budgeting of all paid national, regional and local media investments. The Associate Director works locally with franchisees (Team Leaders) and develops local marketing plans to drive store visits, and with the Grand Opening Team. Manages sports and event marketing partnerships nationally, regional and local.
This role works closely with the media agency to develop goals, strategies and media KPIs. Develops ongoing optimization across all media channels and audience segments using strong analytical skills to measure performance data (e.g., store visits, online check-in). Collaborates internally to build consistent monitoring tools to measure medias impact on incremental sales and traffic.
Key Criteria/Requirements:
- Bachelor’s degree with relevant experience
- 6-8+ years of media planning/strategy experience from the client side and/or agency side
- Budget management
- Proven record in delivering incremental business growth based on media mix
- Manage and direct communications internally, media agency and media partners
- Oversee ongoing optimization across each media channel and audience segments to analyze campaign performance data
- Understanding of media attribution models (e.g., media mix models, incremental lift and multichannel left) to measure asset performance
- Knowledge and ability to address evolving media landscape across all channels
- Traditional Local TV/Radio, National TV/Programmatic/Addressable and National Radio
- OOH, Print and Direct Mail
- Digital (Programmatic, CTV, OTT, OLV Display, Retail, Search, Paid Social, Display, Native, Gaming)
- Understanding of franchise model and retail
- Building and applying 1st & 3rd Party data internally and with outside partners
- Experience targeting, measurement and mix specifically for Acquisition, Retention and Winback segments
- Educates and shares industry trends (e.g., audience targeting, data privacy regulation), new media technologies, benchmarks and measurement currencies
- Developing ongoing test opportunities to explore new growth opportunities and measure success
- Managing all media budgets, billing and communicating internally with management and finance teams
- Working with creative team and clearly communicating specific needs by vendor and agency partners
- Ability to adapt to change, manage challenges and develop strong recommendations
- Minimum of 3 days at the Support Center and 2 days working remotely
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
Flexible work from home options available.
Somos un empleador con igualdad de oportunidades y todos los candidatos calificados recibirán consideración por el empleo sin distinción de raza, color, religión, sexo, origen nacional, estado de discapacidad, estado de veterano protegido o cualquier otra característica protegida por la ley.
Sport Clips is one of the most respected and fastest-growing hair care franchises in the United States. Recognized by Entrepreneur as one of the Top 10 ”Fastest-Growing Franchises” and FORBES as a “Top Ten Best Franchise” to buy for its investment category, Sport Clips continues to experience success through our belief that our Team Members are our greatest asset. Founded by Gordon Logan in 1993, Sport Clips now operates a franchise system of nearly 1,900 stores in the United States and Canada – and counting!
At Sport Clips, it is our mission to create a championship haircut experience for men and boys in an exciting sports environment! When you become a member of the Sport Clips Team, you will be joining people who live by three simple values, which were inspired by the same core values famed football coach, Lou Holtz, used to build championship football teams: "Do Your Best. Do What's Right. Treat Others the Way They Want to Be Treated.” Whether it’s through the many important causes Sport Clips stores support, or our program established to help team members in need, there are many ways you’ll see values in action at Sport Clips! Join us to see why, at Sport Clips… It’s Good to be a Team Member!
If you’re looking to build your career, Sport Clips is the place for you. Discover more about our company and see what our Team Members are saying on Facebook.
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Amazing Culture
Endless Opportunities
Innovative Training
Fun Contests & Rewards
State-of-the-Art Comforts
Anti-Fatigue Floors, European Shampoo Bowls, Comfortable Attire
Medical Benefits & Paid Vacation*
*Sport Clips stores are independently owned and operated. Benefits and pay plans vary by location.
National Conference & Competition