FRAN DEV MARKETING MANAGER:
CHHJ&M is looking for an experienced and collaborative Franchise Development Marketing Manager to play a critical role in the growth of the CHHJ&M franchise system. This development marketer will be responsible for helping to lead, define and execute CHHJ&Ms development marketing strategy and plan. This role will develop and collaborate cross-functionally on all multi-channel franchise development marketing programs and overall content strategy to ensure the brand continues to push forward.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Formulate strategies for attracting new franchisee candidates in identified markets and support the goal to sell new franchises to entrepreneurs and investors who share our core values and will ultimately own and operate locations that meet the CHHJ&M Standards
- Leverage CHHJ&M brand positioning and research insights to develop and curate print and digital content that highlight the benefits of owning a CHHJ&M location and effectively utilize the franchise development marketing budget
- Execute geo-targeted digital and traditional marketing initiatives (paid, owned and earned media channels) with the goal of achieving annual targets for qualified leads (applications received), and total sales goals
- Leverage non-paid media - email lists, industry, and trade associations to cultivate and generate new leads
- Provide monthly updates to senior leaders on the performance results, develop and recommend appropriate action plans designed to improve return on investment
- Monitor and analyze campaign performance results, develop, and recommend appropriate action plans designed to improve return on investment
REQUIRED EDUCATION & EXPERIENCE:
· Bachelor's degree in marketing or related field or one to two years related experience and/or training; or equivalent combination of education and experience.
· 4 + years in lead generation
· Franchise development training and marketing experience required (CFE is a plus)
· Campaign experience from inception to post-launch analysis across multiple marketing channels
· Experience with Microsoft Office Suite and sales CRM software
· Experience developing digital content – website management, search, social, email lists, and managing external agency partners.
PERSONAL ATTRIBUTES:
- Strong interpersonal and problem-solving skills
- Strong analytical skills with result-driven mindset
- Effective communication skills with ability to build, influence, and give impactful presentations (including to senior leadership)
- Ability to work collaboratively with different stakeholders
Flexible work from home options available.
Somos un empleador con igualdad de oportunidades y todos los candidatos calificados recibirán consideración por el empleo sin distinción de raza, color, religión, sexo, origen nacional, estado de discapacidad, estado de veterano protegido o cualquier otra característica protegida por la ley.
Employment Opportunities With College HUNKS
As Seen on ABC's Shark Tank, CBS’s Undercover Boss, HGTV's House Hunters, CNBC’s Blue-Collar Millionaires and more. With nearly 200 franchise locations across North America, College H.U.N.K.S. Hauling Junk & Moving (CHHJ/M) is one of the largest and fastest growing franchise opportunities. The company is a multi-year consecutive winner of the INC 5000 Fastest Growing Companies award, and headquartered in beautiful sunny Tampa, FL. The “Brand Central" team provides franchise support to the franchise owners across the country and operates a World Class Sales and Loyalty Center.
A purpose-driven, values-based, socially conscious organization that has been recognized as one of the Top Places to Work and is known for its unique and fun company culture, CHHJ/M is an ideal place to flourish and grow as a professional.
COMPANY MISSION: To live our four core values of Building Leaders; Always Branding; Listen Fulfill and Delight; and Creating a Fun Enthusiastic Team Environment. To always provide our brand promise of a stress-free moving or hauling experience, and always provide our clients with H.U.N.K.S. (which stands for Honest, Uniformed, Nice, Knowledgeable, Service).
