CRM & Loyalty Manager
Full Time • Corporate
Responsive recruiter
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
Sun Holdings is one of the top franchise organizations in the U.S. and one of the largest minority-owned organizations based in Dallas, TX. Sun Holdings employs 30,000 team members and, owns and operates more than 1,200 restaurant and retail locations across 27 states with popular U.S. brands including Applebee's, Arby's, Burger King, Freebirds, Golden Corral, GNC, IHOP, McAlister’s, Papa John’s, Popeye’s, Taco Bueno and restaurants in DFW and Georgia airports. We are growing and plan more restaurants in the future. We were awarded one of 2024 America’s Greatest Workplaces by Newsweek magazine!
We are seeking an experienced CRM & Loyalty Manager to lead customer acquisition, retention, and engagement strategies for Freebirds World Burrito, Taco Bueno, and Uncle Julio’s. This role combines strategic vision with hands-on execution to optimize loyalty programs and CRM campaigns across email, SMS, and app channels. The ideal candidate will leverage advanced segmentation techniques, customer insights, and collaborative teamwork to drive measurable results.
Key Responsibilities:
CRM & Loyalty Management
CRM & Loyalty Management
- Serve as the subject matter expert for CRM and loyalty platforms (e.g., Punchh, Attentive, Thanx, Sparkfly).
- Oversee loyalty app management, ensuring seamless functionality and alignment with engagement goals.
- Manage platform integrations and updates, collaborating with IT, Analytics, and Marketing teams.
- Execute system maintenance, including contact imports/exports, segmentation updates, and troubleshooting.
Segmentation & Personalization
- Develop and implement strategies targeting audiences by behavior, location, and brand preferences.
- Use segmentation data to create personalized campaigns that boost acquisition and retention.
- Continuously analyze and refine segmentation approaches for improved performance.
Loyalty Program Management
- Manage loyalty campaigns across email, SMS, and app channels to engage customers.
- Plan and execute loyalty promotions and initiatives to enhance program participation.
- Monitor program performance, conduct A/B testing, and present actionable insights.
Campaign Management:
- Develop and optimize data-driven CRM campaigns across multiple channels.
- Conduct A/B testing and analyze metrics to ensure alignment with business goals.
- Coordinate campaign timing and execution through a comprehensive communications calendar.
Creative Collaboration & Execution
- Partner with creative teams to produce on-brand marketing assets.
- Assist with copywriting and graphic design tasks as needed.
- Integrate CRM strategies into broader marketing efforts, collaborating with social media and PR teams.
Data Analysis & Optimization
- Analyze customer data to identify trends and improve CRM strategies.
- Adjust campaigns based on insights to enhance customer satisfaction and loyalty.
- Maintain and present performance reports with actionable recommendations.
Requirements:
- Bachelor’s degree in marketing, advertising, or a related field.
- 5+ years of CRM management, loyalty program, and digital marketing experience, preferably in the restaurant industry.
- Proficiency with loyalty-based CRM platforms (e.g., Punchh, Attentive, Thanx) and analytics tools (e.g., Google Analytics).
- Expertise in segmentation, personalization, and creating targeted campaigns.
- Strong analytical, organizational, and communication skills.
- Familiarity with basic graphic design and copywriting is a plus.
This position offers the opportunity to shape customer loyalty strategies and drive meaningful impact across multiple beloved restaurant brands.
Sun Holdings was founded in 1997 by Guillermo Perales, funded by an SBA loan. The company provides world-class management services to the franchise ownership teams of some of America’s most popular restaurants. The businesses serviced include over a thousand Applebee’s, Arby's, Burger King, Golden Corral, IHOP, McAlister’s, Papa John’s, Popeye’s, and Taco Bueno locations in 27 States. The collective portfolio of restaurants that Sun supports makes up the 2nd largest franchisee organization in the U.S. according to the Mega 99 2022 rankings.
Mission
Mission
Our mission is to create great locations and facilities so each unit operates at maximum potential. Our goal is to satisfy our customers' demands and exceed expectations for the products and services each brand offers. As we continue to expand, we want to hire dedicated staff and run a proficient business.
Vision
Vision
To be the nation’s leading retail and restaurant management-services company in total sales, operational metrics, customer satisfaction, and unit-level economics.
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401(K)
Health Insurance
Vision & Dental Insurance
Life Insurance
Paid Time Off
Paid Vacation
FREE Brand Meals