Digital Marketing Coordinator
Full Time • Depew
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
Position Overview
We’re hiring an in-person, entry-level Marketing Associate who will play a critical role in Buffalo Solar’s next phase of growth. This is a hands-on opportunity for a recent graduate to help shape how our company is seen across the region — both online and in the community. From content creation and social media to event planning and partner outreach, this role is built for someone ready to learn, contribute, and lead from day one.
Our goal is simple but ambitious: do more with less. This role is ideal for someone who thrives on creativity, storytelling, and finding high-impact ways to generate attention, trust, and quality commercial leads.
Key Responsibilities
- Increase brand reach through targeted social media engagement and shareable content
- Strengthen Buffalo Solar’s reputation as a trusted local leader in renewable energy
- Activate community-driven opportunities to generate interest and referrals
- Drive consistent, high-quality leads through cost-effective awareness efforts
Content & Social Media
- Develop and post organic content across LinkedIn, Facebook, Instagram, and TikTok to build brand awareness and educate C&I audiences
- Create short-form video content (customer highlights, install walk-throughs, "Why Solar?" explainers)
- Share updates on solar incentives, policy changes, and Buffalo-area energy trends
- Repurpose content for newsletters, blog posts, and printed collateral
Community Engagement & Events
- Coordinate Buffalo Solar’s presence at local commercial events (e.g., builder trade shows, clean energy expos, economic development forums)
- Assist in sponsorship and co-marketing efforts with contractors, realtors, HVAC companies, and municipal partners
- Set up signage, lead capture tools (QR codes), and follow-up communications
Referral & Ambassador Program
- Manage customer referral program logistics ($1,000 per closed deal)
- Capture testimonials, case studies, and on-site media with business owners and facility managers
Brand Growth & Internal Culture
- Assist in campaigns that promote Buffalo Solar’s workplace culture and values
- Support internal team spotlights and behind-the-scenes content to humanize the brand
Analytics & Reporting
- Monitor marketing performance using Google Analytics, Meta tools, and email metrics
- Track lead sources and content engagement to inform strategy through Zoho Analytics
Qualifications
- Bachelor’s degree in Marketing, Communications, Media, or related field experience
- Strong written and verbal communication skills
- Knowledge of social media platforms and content planning tools
- Ability to create short videos (experience with Canva, CapCut, or similar is a plus)
- Detail-oriented, curious, and proactive — eager to take initiative and solve problems
- Comfortable in a fast-paced, mission-driven small business environment
Buffalo Solar is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, veteran status, or any other characteristic protected by applicable federal, state, or local law. We are committed to creating a diverse and inclusive workplace where all employees feel valued and empowered to contribute to their fullest potential.
Compensation: $22.00 - $25.00 per hour
Our Story
Our President and Founder, Tyler Uebelhoer, knew the solar energy industry was for him from the start.
Working in the Western New York construction industry and as an electrician for a dozen years as well as growing up in Wyoming County surrounded by entrepreneurs, he knew building a clean energy company that created greater value for customers and more jobs for Buffalonians like him was what he was born to do.
You can tell he’s made for this business because he’s rarely behind his desk. He’s onsite at customers’ properties personally doing site assessments, providing thoughtful consultations, elbow deep in the installs, or out in the community building partnerships with other leaders in this industry.
That’s how Tyler’s wife and co-owner, Alicia Uebelhoer felt about Tyler’s vision. Alicia, with her classically Canadian people skills of friendliness and graciousness, has been the face and heart of Buffalo Solar’s marketing and customer service from the start.
Happily investing their life savings into this venture, Tyler and Alicia turned their South Buffalo living room into the first Buffalo Solar office, and hired their first employee who is still with the company.
Today, the operations have grown substantially beyond their home and they now enjoy expansive, modern facilities.
Today, the operations have grown substantially beyond their home and they now enjoy expansive, modern facilities.
CAREERS AT BUFFALO SOLAR
If you have a great work ethic, think well on your feet and you’re great with people, Buffalo Solar may be a great career move.
Maybe you’ve been told you’re a super hero of installation or that you have better customer service skills than that gecko on the insurance company commercials, we’re a place where dedication and hard work pays off.
Maybe you’ve been told you’re a super hero of installation or that you have better customer service skills than that gecko on the insurance company commercials, we’re a place where dedication and hard work pays off.
Personal attributes we’re looking for:
- A keen eye for detail and more timely than a Swiss watch
- Stops at nothing to make sure the customer is happy
- Shows care and concern for the work you do and the people you work with
- Ability to take constructive criticism in stride and apply to improving
- Desire to grow personally and professionally
(if you already have a resume on Indeed)
Or apply here.
