Public Relations Director

Location

Hybrid - US

Type

Full Time

Join Our National Team as a Public Relations Director! 

Are you looking to leverage your expertise to grow a role that offers varied and challenging work? Our company, a leading parent organization that owns and operates 300+ franchise locations across North America, seeks a Public Relations Director to support the team. 

The Public Relations Director will oversee the development and execution of comprehensive public relations, internal communications, and influencer marketing strategies to support the company’s objectives. This role will drive brand visibility, enhance trust among consumers and commercial audiences, and manage crisis communication initiatives. The Public Relations Director will work closely with senior leadership, franchise owners, and external partners to amplify the brand’s impact across all communication channels and maintain a cohesive brand voice.
 
Position: Public Relations Director
Reports to: Chief Marketing Officer
Location:  Hybrid 

Essential Duties/Responsibilities:

Strategic Leadership:
o    Develop and implement a comprehensive communications strategy aligned with company objectives.
o    Drive the company’s evolution into a nationally recognized and trusted brand.

Public Relations and Media Management:
o    Build and maintain strong relationships with reporters, editors, producers, and influencers across print, digital, and broadcast platforms.
o    Design and execute impactful PR campaigns to amplify national brand campaigns through creative storytelling and innovative strategies.
o    Lead the development and distribution of press releases and media materials.

Crisis Communications:
o    Lead crisis communication efforts, working closely with the leadership team.
o    Develop and maintain a crisis communication plan, supporting franchisees and the Emergency Response Team during crises.

Executive and Internal Communications:
o    Provide strategic counsel to senior leaders, supporting media interviews, speaking engagements, and executive communications.
o    Oversee internal communications channels, including newsletters, intranet, and email campaigns, to ensure consistent and engaging messaging.

Influencer Marketing:
o    Lead the influencer marketing strategy, including identifying, vetting, and managing relationships with influencers and brand ambassadors.
o    Oversee ongoing influencer monitoring, tracking, and reporting while maximizing ROI.

Franchisee and Regional Support:
o    Support new franchise owners with Grand Opening public relations and grassroots community outreach activities.
o    Provide direction and tools for franchisees to integrate local PR elements into Co-Op marketing programs.

Corporate Partnerships:
o    Maximize the impact of partnerships, including the Red Cross, through strategic communication initiatives.

Performance Measurement:
o    Establish KPIs to measure the success of communication efforts and provide actionable insights to stakeholders.
o    Maintain and update company boilerplates and ensure cohesive branding across all communication channels.

  • Perform other duties as assigned.
Competency – Knowledge, Skills, and Abilities: 
  • Proven expertise in crisis management and executive-level communications.
  • Computer literacy with MS Office Suite (Word, Excel, PowerPoint), SharePoint, Adobe, etc.)  
  • Strong creative writing and media relations skills.
  • Experience managing influencer programs for large national brands.
  • Proficiency in public relations, marketing, and social media tools and strategies.
  • Exceptional organizational and time management skills with the ability to prioritize and manage multiple projects.
  • Strong interpersonal and communication skills, with a professional and personable demeanor.
  • Flexibility, attention to detail, and a commitment to meeting deadlines in a fast-paced environment.
  • Ability to work independently, handle pressure, make decisions, and manage multiple priorities effectively.
  • Adaptable, proactive, and passionate about continuous learning.
  • Demonstrated ability to maintain confidentiality and build trust.
  • Ability to follow our Paul Davis Values, Vision, Mission, and 10 Serving Basics
Required Education and Experience 
  • Bachelor’s degree in communications, business, or a related field.
  • 7+ years of experience in public relations or corporate communications, preferably with a national brand or at a regional/national PR agency.
 Preferred Education and Experience
  • Experience in the restoration, insurance, or construction industry
Physical Requirement
The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job. The employee is occasionally required to sit, climb, balance, stoop, or kneel. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

  • Must be able to stay in a stationary position up to 100% of the time 
  • The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
  • Constantly operates a computer and other office productivity machinery, such as a calculator, fax machine, copy machine, and computer printer.
  • Must be able to observe and perceive information on a computer and documents 
  • Must be able to communicate and converse with customers over the phone 
  • Occasionally will lift up to 10lbs
  • Ability to safely operate a company vehicle  
Work Environment  
The employee will be working remotely in their home office and will be exposed to normal conditions of air conditioning and heat. Most work will be conducted over email, video conferencing, and telephone. Employee must have access to a stable internet connection when working out of the office.  Employee must use provided VPN technology to securely connect remotely. The successful person must be productive with minimal supervision.e. 
 
Travel   
This position may require up to 20% travel.  This position may require travel to franchise locations, trainings, and team meetings.   
 
Reasonable Accommodation for Disability   
Any applicant or employee, who believes that a reasonable accommodation is required for purposes of federal or state disability law is required to contact Human Resources to begin the interactive exchange process.
 
The ADA defines “reasonable accommodation” as a change or adjustment to a job or work environment that allows a qualified individual with a disability to satisfactorily perform the essential functions of a particular job and does not cause an undue hardship for the employer.

Disclaimer   
Paul Davis Restoration is an equal opportunity employer. Paul Davis Restoration provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
 
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Flexible work from home options available.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Website: pauldavis.com

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