Home Care Marketing
Full Time • Iselin
Benefits:
- 401(k)
Position Summary
The Home Care Marketer is responsible for building and maintaining relationships with referral sources and the community to generate new client leads and grow the agency’s client base. This individual will represent the agency in a professional and caring manner while educating healthcare providers, social workers, families, and other potential partners about our home care services.
Key Responsibilities
- Develop and implement marketing strategies to increase referrals and brand awareness.
- Identify and build relationships with referral sources such as hospitals, rehabilitation centers, nursing homes, physicians, social workers, case managers, and community organizations.
- Conduct in-person visits to referral sources and attend community networking events and health fairs.
- Promote services through presentations, outreach, and distribution of promotional materials.
- Track and report referral sources, conversion rates, and marketing activities.
- Maintain a strong understanding of the agency’s services, eligibility requirements, and differentiators.
- Collaborate with the care coordination and intake teams to ensure smooth onboarding of new clients.
- Represent the agency with professionalism, integrity, and enthusiasm in all external engagements.
Qualifications
- High school diploma or equivalent required; associate or bachelor’s degree preferred.
- Prior experience in healthcare marketing, home care, or related field is strongly preferred.
- Strong interpersonal, communication, and relationship-building skills.
- Self-motivated, organized, and able to work independently in the field.
- Comfortable making cold calls, public presentations, and engaging with diverse populations.
- Reliable transportation and valid driver’s license required.
- Knowledge of the home care industry, Medicaid/insurance programs, or DDD services (a plus).
Working Conditions
- Field-based role requiring travel within the service area.
- Occasional evening or weekend events may be required.
Compensation: $18.00 - $25.00 per hour
The Mission of Assurance Care & Support Services Inc is to enable patients under our care to live independently and retain a sense of freedom of choice as they age. Our specialists work closely with the patient, their physician, and their family to improve care coordination and communication using a team-based approach. As a fully insured and licensed medical home health care agency, we offer a wide range of home health care services to families in Middlesex, Atlantic, Gloucester, Warren, Camden, Monmouth, Passaic, Morris, Hudson, Bergen, Burlington, Somerset, Sussex, Ocean, Mercer, Cape May, Cumberland, Union, Essex, Hunterdon, Salem Counties. Our in-home health care service can provide everything from companion care to assistance with daily living activities.
At Assurance Care & Support Services Inc we take a proactive approach to client care, closely monitoring each client to ensure that we catch and care for any emerging issues before they become emergencies.
All our care services are supervised with frequent care assessments by a licensed nurse in order to best provide for changing needs.
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