Future Opening: Social Media Manager
Full Time • Fully Remote - US
Benefits:
- Competitive salary
- Dental insurance
- Paid time off
- Vision insurance
Location: Remote
Reports to: Vice President, Social Media & Digital Marketing
RACER is one of the most trusted voices in motorsports journalism, delivering breaking news, in-depth analysis, and compelling storytelling across print, digital, video, and social platforms. With decades of heritage and a passionate global audience, RACER is at the forefront of connecting fans, teams, and brands to the sport they love.
We are seeking a Social Media Manager to help drive our fast-growing digital presence and bring RACER’s voice to life across social and digital platforms.
Role Overview
The Social Media Manager will play a critical role in shaping RACER’s digital presence and engaging motorsport fans worldwide. Working closely with the Vice President of Social Media & Digital Marketing and Social Media Coordinators, this position will own daily execution of RACER and RACER Network’s social media strategy - creating, publishing, and analyzing content across Instagram, TikTok, Facebook, X, YouTube, and emerging platforms.
Key Responsibilities
Content Creation & Publishing
● Create and publish daily content across RACER’s social platforms (posts, reels, stories, shorts, graphics, and live coverage).
● Adapt breaking news, long-form articles, and video features and podcasts into social-first formats.
● Collaborate with the editorial and sales team to deliver high-quality, on-brand storytelling.
● Maintain and execute RACER’s content calendars, ensuring timely coverage of races, driver news, and industry stories.
Community Engagement
● Monitor social channels, respond to comments, and foster meaningful fan engagement.
● Build relationships with drivers, teams, and industry figures to amplify reach.
● Spot and leverage cultural and motorsport-related trends to increase visibility.
Analytics & Reporting
● Track KPIs (engagement, reach, impressions, video views, follower growth, etc.) and provide regular performance reports.
● Use insights to refine content strategy and optimize platform performance.
● Monitor competitor activity and industry best practices.
Campaigns & Growth
● Support sponsorship and partner activations with creative, high-performing social content.
● Collaborate on paid social media campaigns and audience growth initiatives.
● Assist in developing innovative social series, branded campaigns, and fan engagement projects.
Cross-Functional Campaign Management & Team Leadership
● Coordinate integrated campaigns across RACER.COM, RACER Magazine, RACER Network, RACER+, and social platforms to ensure alignment and maximize impact.
● Partner closely with editorial, TV scheduling, TV production, Sales, and Creative teams to deliver cohesive multi-channel campaign.
● Work closely with the two Social Media Coordinators (across RACER and RACER Network) to execute daily publishing, live coverage, and partner campaigns.
Oversee workflows, calendars, and deliverables to keep projects on time and consistent with brand standards.
Oversee workflows, calendars, and deliverables to keep projects on time and consistent with brand standards.
Event Coverage
● Provide on-site and remote coverage of major motorsport events as needed
● Capture and share behind-the-scenes access, live updates, and real-time storytelling.
Qualifications
● 3 to 5 years of professional social media management experience (preferably in sports, media, or entertainment).
● Deep knowledge of motorsports and strong understanding of fan culture.
● Proven track record creating engaging, high-performing content across multiple platforms.
● Strong copywriting and storytelling skills; comfort writing in RACER’s editorial voice.
● Proficiency with social media publishing tools, analytics platforms, and creative software (Adobe Creative Suite, Canva, CapCut, etc.).
● Ability to thrive in a fast-paced, deadline-driven environment.
● Flexible schedule with willingness to cover live events, evenings, and weekends as required.
This is a remote position.
Compensation: $90,000.00 - $100,000.00 per year
About Us
RACER.com leads the way in news and feature content covering the world of motorsport. From Formula 1 and NASCAR to IndyCar, Sports Cars and more, RACER.com isn't simply reporting the news, but is delving deeper into the sport with world-class writing and photography telling the stories of racers in a way no other print and digital media company does.
In addition to RACER.com, Racer Media & Marketing publishes RACER and Sports Car magazines, while our in house agency, RACER Special Projects Studio specializes in brand, content marketing, custom publishing and creative for the motorsports industry.
RACER.com leads the way in news and feature content covering the world of motorsport. From Formula 1 and NASCAR to IndyCar, Sports Cars and more, RACER.com isn't simply reporting the news, but is delving deeper into the sport with world-class writing and photography telling the stories of racers in a way no other print and digital media company does.
In addition to RACER.com, Racer Media & Marketing publishes RACER and Sports Car magazines, while our in house agency, RACER Special Projects Studio specializes in brand, content marketing, custom publishing and creative for the motorsports industry.
(if you already have a resume on Indeed)