About Compass Care:

Founded in 2014, CompassCare is the premier provider of concierge level private-duty home care in the NY tri-state area. With a reputation for excellence and innovation, we provide highly personalized, top-tier care, enabling clients to maintain their independence and quality of life at home. Our approach is rooted in developing customized care plans for each client, thoughtfully and holistically addressing the complexities of aging. We are passionate about exceeding expectations for our clients and their families, offering care that is both personalized and meaningful.

Job Overview:

CompassCare is seeking an independent and accomplished professional with a “can do” vision to lead our business development and marketing initiatives. While designed as a full-time position, we are open to considering a part-time role for an exceptionally qualified candidate. 

Our desired candidate will actively manage relationships with referral partners in a diverse range of industries, demonstrating adaptability to the ever-changing landscape of home care. To achieve the goal of increasing CompassCare’s reach and growing the business, the person in this key role is responsible for initiating, cultivating, and expanding high-value referral relationships with new and existing referral sources, trusted advisors, professional networks, institutions, and other aligned partners that will position CompassCare as the premier provider of concierge non-medical homecare in the tri-state area. This is a performance-driven role, with success measured by referral growth, quality and quantity of Leads generated from referral sources, increased brand awareness, and the successful execution of marketing campaigns and events.

Key Responsibilities:

1.Conduct Business Development Activities to Achieve Company Growth Goals

·        Main responsibility is to deliver Qualified Prospects every month, meeting the goals and expectations of the company. Qualified Prospects are generated by developing and qualifying new Leads and converting them into Qualified Prospects. All Leads must meet CompassCare’s criteria. 

·        Meet in person and virtually with physicians, social workers, discharge planners, leaders in aging industry, estate planners, financial institutions, etc. to build and strengthen referral sources.

·        Plan and oversee creative community liaison activities in healthcare settings such as hospitals, rehabilitation facilities, skilled nursing facilities, and assisted living facilities.

·        Consistently identify new potential referral sources and cultivate productive business partnerships that lead to business growth and increased revenue.

2. Develop and Implement Marketing Plan 

·        Develop and implement targeted marketing campaigns to enhance CompassCare’s awareness and consistently grow the business. This includes activities such as consistently posting appropriate content on social media platforms, designing and writing quarterly newsletters, and orchestrating informational webinars, in-person presentations, and networking events.

·        Attend industry conferences and regional networking events to identify potential new business opportunities and strengthen CompassCare’s presence in the community. 

·        Become an expert in the home care industry and market trends, the competitive landscape, and share insights with the leadership team.

·        Update marketing materials and support other branding efforts. 

3.Performance Reporting

·        Meet established activity targets for the Business Development function and achieve desired results, measured by an increase in active referral sources and qualified cases referred each month.

·        Track and report on Key Performance Indicators (KPIs) and provide regular reports on referral growth and marketing outcomes to senior management. This includes planning and documenting daily Business Development activities, weekly meetings, and networking engagements, and providing weekly performance reports, including progress on referral source development.

Skills and Experience:

1.Previous Success: 

·        Candidates must have previously demonstrated success in a Business Development role with marketing responsibilities, preferably in home care or related health care field.

2.Professional Communication: 

·        Poised and articulate public presenter.

·        Engaging and persuasive in one-on-one meetings with referral sources. 

·        Clear, concise and detail-oriented in written and verbal communication. 

·        Ability to relate to a variety of stakeholders.

3.Personal Attributes: 

·        Production-oriented and driven to exceed goals, with a strong work ethic, professional demeanor and service mindset. 

·        Highly organized and disciplined. 

·        Accustomed to working in an entrepreneurial manner; a strategic thinker, with a practical, problem-solving approach to continuously drive growth and achieve business objectives. 

·        Desire to work in a fast-paced environment. 

·        Adaptability, creativity and resourcefulness are essential. 

4.Technology Proficiency: 

·        Proficiency in CRM software to track leads, referrals, and other data. Fluent in Microsoft office: Outlook, Word, Excel, PowerPoint, etc. 

Working Environment: 

This is a Hybrid position. Requires travel throughout CompassCare territories including New York City, Westchester County, Lower Fairfield County, CT, with some time spent at CompassCare home office in Stamford, CT.

Qualifications: 

1.Education: 

·        Bachelor’s degree required; Masters degree preferred.

·        Sales and Marketing in related field such as homecare, healthcare or related industry.

2.Experience: 

·        Proven success in business development and sales, preferably within the healthcare or homecare industry. 

·        Proven track record of achieving sales targets and driving market growth 

·        5+ years' experience required.