The Local SEO Coordinator plays a critical role in supporting local search visibility for our clients by managing business listings, citations, and Google Business Profiles. This role is ideal for someone who is detail-oriented, organized, and interested in growing their career in SEO and digital marketing. You will work closely with the SEO team to execute foundational local SEO tasks that directly impact client performance.
Local Listings & Citations
- Create, manage, and optimize business listings across major directories (Google, Bing, Apple Maps, Yelp, and industry-specific platforms)
- Build and maintain consistent NAP (Name, Address, Phone) citations across local and national directories
- Identify and correct duplicate, inaccurate, or incomplete listings
- Track and document listings and citation activity for reporting purposes
Google Business Profile Management
- Optimize Google Business Profiles (GBP) for accuracy, completeness, and local search best practices
- Publish regular Google Business Profile posts, including promotions, updates, events, and announcements
- Assist with category selection, service descriptions, business attributes, and photo uploads
- Monitor and flag reviews, questions, or profile issues for the SEO team
Content & Blog Assistance
- Assist with blog uploads, formatting, internal linking, and basic on-page SEO
- Support content optimization by adding local keywords, metadata, and location-specific elements
- Coordinate with SEO strategists to ensure content aligns with local SEO goals
Administrative & SEO Support
- Perform data entry and maintain organized records related to SEO tasks and campaigns
- Follow established SEO processes, checklists, and workflows
- Support additional SEO tasks as needed, including audits, research, and reporting
Qualifications
- Strong attention to detail and ability to follow structured processes
- Basic understanding of SEO concepts, especially local SEO
- Familiarity with WordPress or other CMS platforms
- Comfortable working with data entry, spreadsheets, and online tools
- Familiarity with Google Business Profile or willingness to learn
- Strong written communication skills
- Ability to manage multiple tasks and meet deadlines