Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
Genesis Health Clubs is seeking a high-energy, creative, and execution-driven Social Media Content Creator to help elevate our brand presence across digital platforms. This role goes beyond posting content — we are looking for someone who understands that social media drives brand perception, engagement, member retention, and traffic.
You’ll work closely with the Social Media Manager to build and execute a defined social strategy, develop a consistent content calendar, and create standout organic content that differentiates us from competitors.
We need a go-getter. Someone proactive. Someone not afraid to get their hands dirty — filming workouts, capturing member testimonials, hopping into trends, and bringing fresh ideas to the table.
Strategy & Planning
- Assist in developing and refining a cohesive social media strategy
- Build and maintain a consistent, forward-thinking content calendar
- Align content with brand voice, campaigns, promotions, and club initiatives
- Contribute ideas that support engagement, traffic, and retention goals
Content Creation
- Capture and produce high-quality photo and video content in club environments
- Create short-form and long-form video content tailored for:
- Instagram (Reels, Stories, Feed)
- TikTok
- YouTube (Shorts + longer-form content)
- Film workouts, trainers, member stories, behind-the-scenes, events, and trends
- Write compelling captions that drive engagement and conversation
- Ensure content feels authentic, energetic, and community-driven
Editing & Production
- Edit short-form video quickly and effectively (CapCut, InShot, Premiere Pro, Final Cut, etc.)
- Add captions, hooks, motion graphics, and trend-based audio
- Optimize content for each platform’s best practices
- Maintain brand consistency in visuals and messaging
Trend & Platform Awareness
- Stay ahead of social trends, viral formats, and platform updates
- Identify opportunities to participate in trending conversations
- Translate trends into fitness- and community-relevant content
Performance & Optimization
- Monitor analytics and engagement metrics
- Adjust content based on performance insights
- Understand how social impacts brand perception and member loyalty
Qualifications & Skills
- 1–3+ years of experience in social media content creation
- Strong understanding of Instagram, Facebook, TikTok, and YouTube
- Confident on camera and comfortable directing others on camera
- High energy and comfortable working in gym environments
- Baseline knowledge of health and fitness (terminology, training styles, gym culture)
- Strong video editing skills (mobile and/or desktop software)
- Independent thinker with creative problem-solving ability
- Ability to execute quickly while meeting deadlines
- Organized and detail-oriented
- Strong written communication skills
- Experience with:
- Content scheduling tools (Later, Hootsuite, Sprout, etc.)
- Basic graphic design (Canva, Adobe Suite)
- Analytics dashboards
- Community management and engagement
- Photography skills a plus
- Paid ads knowledge a plus (not required, but beneficial)
What We’re Looking For
- A self-starter who takes initiative without being micromanaged
- Someone who sees opportunities everywhere
- Comfortable experimenting and iterating
- Not afraid to try, fail, adjust, and improve
- Passionate about fitness, community, and storytelling
- Thrives in a fast-paced, collaborative environment
What Success Looks Like
- Consistent, high-quality content output
- Increased engagement and community interaction
- Growth in brand visibility and positive perception
- Social content that feels authentic, energetic, and differentiated
- A strong, recognizable digital presence across all platforms
Compensation: $60,000.00 - $80,000.00 per year
Genesis Health Clubs
Join the Genesis Health Clubs Family — Where Passion Meets Purpose!
Genesis Health Clubs is the largest privately owned health club company in the country, with 83 locations across 13 states. Even more importantly, GHC is the fastest-growing non-franchised health club company in the U.S. This rapid expansion creates tremendous opportunity and upside for our team members. Genesis is a place where you can build a successful long-term career in the health and fitness industry, with unmatched upward mobility and growth. As a premier brand, we demand the best in the industry and, in turn, offer above-industry pay and strong rewards for top performers.
Genesis Health Clubs continues to grow, not just in size, but in scope. We now operate a family of brands that includes trampoline parks, water parks, ice skating rinks, meal prep services, and baseball tournament venues. But we're more than just a gym, we’re a movement grounded in core values that guide everything we do.
At Genesis, our mission begins with MMFI: Make Me Feel Important. We serve, support, and inspire our members through meaningful relationships and thoughtful service. We believe in Investing in Our Members, Clubs, and Team, ensuring every location delivers excellence, from the equipment we provide to the people who bring the energy.
We Lead by Example, showing up each day with compassion, drive, and a commitment to help others succeed. We encourage everyone to Exercise Daily, not just for fitness, but as a lifestyle that promotes resilience and long-term wellness.
For Our Team:
We offer dynamic roles in fitness, customer service, management, childcare, and more, with room to grow, lead, and truly make an impact.
Why Work With Us:
- Above-industry average pay and strong employee rewards
- Medical and dental coverage
- 401(k)
- Paid Time Off (PTO)
- Rapid career advancement in a fast-growing organization
- The opportunity to uplift your community every day
- Free all-access gym membership
- A passionate, supportive culture where Staff is Family
Whether you’re training clients one-on-one or helping families stay active through our extended brands, you’ll be part of a purpose-driven team transforming lives, one workout, one smile, one connection at a time.
Ready to Level Up Your Health or Your Career?
If you’re passionate about wellness, driven to help others, and excited to work hard and have fun, we want to meet you.
Company Website: www.genesishealthclubs.com
(if you already have a resume on Indeed)