Director of Marketing & Sales
Douglasville
Director of Marketing & Sales
Full Time • Douglasville
Benefits:
- Dental insurance
- Health insurance
- Vision insurance
- Wellness resources
🌿 About the Role
We are seeking a dynamic, brand-driven Director of Marketing & Sales to lead the growth of our Nutrition Nest, a flagship wellness destination integrating functional medicine, premium retail, experiential dining, and longevity-focused services.
This role combines luxury hospitality marketing excellence with strong sales leadership, responsible for building brand awareness, driving revenue, and delivering a world-class guest acquisition and retention strategy.
🎯 Key Responsibilities
1. Brand Strategy & Positioning (Luxury Wellness Focus)
- Develop and execute a premium brand strategy aligned with a luxury wellness experienceÂ
- Position the Nutrition Center as a destination for longevity, nutrition, and lifestyle transformationÂ
- Oversee storytelling, content, and visual identity across all channelsÂ
2. Revenue & Sales Leadership (CORE COMPONENT)
- Own top-line revenue growth across:Â
Â- Retail (organic products, supplements)Â
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- Experiential dining & grab-and-goÂ
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- Wellness programs, memberships, and consultationsÂ
- Build and lead a sales strategy, including:Â
Â- In-store conversion optimizationÂ
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- Membership and subscription modelsÂ
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- Corporate wellness partnershipsÂ
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- Local and regional B2B outreachÂ
- Establish sales KPIs (conversion rate, average ticket size, customer lifetime value, membership growth)Â
- Partner with operations to ensure seamless sales-to-service experienceÂ
3. Pre-Opening & Launch Marketing
- Lead go-to-market strategy for Nutrition Nest openingÂ
- Drive pre-launch buzz, influencer engagement, and community activationÂ
- Execute launch campaigns, events, and partnerships to achieve strong opening revenue targetsÂ
4. Digital & Performance Marketing
- Own all digital channels: website, SEO, paid media, CRM, email, and socialÂ
- Drive customer acquisition and retention using data-driven strategiesÂ
- Manage agency partners and internal teams to optimize ROIÂ
5. Guest Experience & Journey Optimization
- Design a luxury guest journey from discovery → visit → repeat engagementÂ
- Collaborate with operations to ensure brand consistency and premium experience deliveryÂ
- Implement loyalty and referral programsÂ
6. Partnerships & Community Building
- Build strategic relationships with:Â
Â- Wellness practitioners and clinicsÂ
- Fitness studios and luxury lifestyle brandsÂ
- Corporate clients and local businessesÂ
- Drive events, workshops, and experiential marketing initiativesÂ
7. Team Leadership & Budget Management
- Build and lead a high-performing marketing and sales teamÂ
- Manage marketing budgets, ROI tracking, and reportingÂ
- Present performance insights and growth strategies to leadershipÂ
đź“Š Key Performance Indicators (KPIs)
- Monthly and annual revenue growthÂ
- Customer acquisition cost (CAC) vs lifetime value (LTV)Â
- Conversion rates (foot traffic → purchase)Â
- Average ticket size and membership salesÂ
- Digital performance (ROAS, engagement, retention)Â
- Brand awareness and community engagementÂ
🧠Qualifications
- 8–12+ years in marketing and sales leadership, preferably in:Â
 - Luxury hospitalityÂ
- Wellness, fitness, or lifestyle brandsÂ
- Premium retail or experiential conceptsÂ
- Proven track record of driving revenue growth and brand positioningÂ
- Experience with pre-opening or launching new concepts (highly preferred)Â
- Strong understanding of digital marketing and performance analyticsÂ
- Exceptional leadership, communication, and strategic thinking skillsÂ
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Compensation: $110,000.00 - $140,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
ESSENCE OF PRESERVE
Life is a gift. The most precious one. The incredible progress in science and medicine within just the last two generations has further enhanced worldwide human longevity. Healthspan vs Lifespan?
Air, Water, Earth, within a lifetime, our lifetime, have moved from being points of relative unconcern to becoming points of critical concern.
Stress has become universal – climatic, economic, demographic, political, personal – all impacting our health. ​
Current research has shown that whilst specific ailments can be addressed through specialized interventions, overall good health requires a holistic approach – one addressing the body, mind, and soul. The adage “Prevention is better than the Cure” holds more true today than ever before.​
At a global level, achieved corporates, individuals, families and communities are seeking and proactively pursuing sustainable good health, contentment, and happiness. Overall economic growth and higher disposable incomes have made this possible. And yet, the quandary on where to begin remains…
About Preserve Life
About Preserve Life
Preserve’s initiative for setting up a world class health center in the midst of endless rolling hills and soothing lakes and rivers, is to address the above growing concerns and to lead individuals to a state of holistic wellbeing.
(if you already have a resume on Indeed)