Novel Prep
Director of Marketing & Communications
Full Time • Irvine
Benefits:
- 401(k)
- Competitive salary
- Dental insurance
- Health insurance
- Paid time off
Role Overview
We are seeking a strategic and results-driven Director of Marketing & Communications to lead the development and execution of a fully integrated marketing strategy that drives brand awareness, student enrollment, and long-term growth.
This role oversees all aspects of marketing and communications, including digital performance marketing, offline community engagement, brand strategy, and public-facing communications, with a strong focus on building a scalable enrollment engine within the Orange County market.
The ideal candidate is both a strategic leader and hands-on operator, capable of translating business goals into measurable growth across multiple channels.
Key Responsibilities
Integrated Enrollment & Growth Strategy
- Own the overall enrollment growth strategy across digital, offline, and partnership channels
- Build and optimize the full enrollment funnel (awareness → inquiry → tour → application → enrollment)
- Partner closely with admissions leadership to align marketing with enrollment targets and capacity planning
Digital & Performance Marketing
- Lead all digital marketing initiatives, including paid media, SEO, social media, and email marketing
- Own key performance metrics such as CAC, conversion rates, and ROI
- Drive continuous optimization through data analysis, experimentation, and A/B testing
Offline Marketing & Community Engagement
- Develop and scale offline marketing initiatives, including:
- Open houses
- School fairs
- Parent engagement events
- Local sponsorships
- Ensure strong integration between offline touchpoints and digital conversion funnels
Local Partnerships & OC Network Development
- Build and maintain relationships within the Orange County education and community ecosystem, including:
- Schools
- Tutoring centers
- Community organizations
- Parent networks
- Develop partnership-driven acquisition channels and referral pipelines
- Represent the organization at local events and networking opportunities
Brand & Communications Strategy
- Own overall brand positioning, messaging, and storytelling
- Ensure consistency across all channels (digital, offline, PR, and internal communications)
- Oversee social media strategy, content direction, and external communications
Data, Analytics & Marketing Operations
- Establish KPIs, dashboards, and reporting frameworks
- Analyze performance across all channels and translate insights into actionable strategies
- Allocate resources based on ROI and growth impact
Team Leadership & Cross-functional Collaboration
- Build, lead, and mentor the marketing team
- Manage external agencies, vendors, and partners
- Collaborate cross-functionally with admissions, academics, and executive leadership
Budget Ownership
- Own and manage the overall marketing budget across digital and offline channels
- Optimize budget allocation to maximize efficiency and enrollment outcomes
Product Marketing & Program Launches
- Lead go-to-market strategies for new programs or initiatives
- Execute integrated campaigns to maximize reach and engagement
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 5+ years of marketing experience, with 2+ years in a leadership role
- Proven track record of driving growth through integrated marketing strategies
- Strong expertise in:
- Digital performance marketing (paid media, analytics, conversion optimization)
- Offline / community-based marketing (events, partnerships, local outreach)
- Experience in education, K-12, or enrollment-driven organizations strongly preferred
- Strong familiarity or network within the Orange County community preferred
- Excellent leadership, communication, and project management skills
- Highly analytical, data-driven, and results-oriented mindset
- Ability to thrive in a fast-paced, growth-oriented environment
Compensation: $100,000.00 - $120,000.00 per year
(if you already have a resume on Indeed)