We are looking for an experienced Home Healthcare Marketing and Business Development Specialist to help grow a Maryland home healthcare agency.

This position is for someone who already understands healthcare marketing, referral development, and face-to-face outreach. The person must be comfortable visiting physician offices, medical practices, hospitals, rehab centers, senior communities, and other referral sources.

This is not a social media-only or flyer-only position. We need someone who can go into the field, speak professionally, build relationships, follow up, and help bring real referral opportunities to the agency.

Responsibilities

Visit physician offices, medical practices, hospitals, rehab centers, senior communities, and community organizations

Build and maintain relationships with physicians, practice managers, case managers, discharge planners, social workers, support planners, and other healthcare professionals

Introduce the agency’s services clearly and professionally

Identify new referral sources and business development opportunities

Conduct face-to-face outreach and follow-up with referral partners

Attend networking events, health fairs, community events, and provider meetings when needed

Help promote the agency’s home healthcare services in the community

Assist with marketing materials, outreach packets, flyers, and basic campaign ideas

Track contacts, visits, follow-ups, leads, and referral activity

Provide updates on outreach efforts, responses, referrals, and next steps

Work with agency leadership on marketing, visibility, and growth strategies

Represent the agency professionally in the field and in the office

Requirements

3–5 years of experience in home healthcare, healthcare marketing, business development, sales, community outreach, or referral development preferred

Must have experience with physician engagement, provider outreach, and face-to-face marketing

Must be comfortable walking into offices, introducing services, and speaking with healthcare professionals

Must understand referral development and the importance of consistent follow-up

Must have strong communication and relationship-building skills

Must be organized and able to track outreach activity

Must be dependable, professional, and self-motivated

Must have reliable transportation and be willing to travel within assigned Maryland service areas

Basic computer skills required, including email, Microsoft Office or Google Workspace, and simple tracking sheets

Preferred Experience

Existing healthcare referral relationships in Maryland

Experience with home health, homecare, hospice, skilled nursing, senior care, disability services, Medicaid, private pay, or community-based care

Experience working with physicians, case managers, discharge planners, social workers, support planners, or healthcare administrators

Experience helping grow private-pay referrals or community partnerships

Experience with Canva, Google Business Profile, social media, CRM systems, or referral tracking tools is a plus

Schedule and Pay

This is an on-call/as-needed position. Hours may vary based on outreach needs, events, provider visits, and agency growth activities.

Pay is $25–$35 per hour, based on experience, qualifications, healthcare marketing background, physician engagement experience, and ability to support business development.

This position does not include benefits.

How to Apply

Please submit your resume and a brief summary of your experience in healthcare marketing, home healthcare, physician outreach, business development, or referral development.