Marketing Manager at Motorcycle Dealership
Eden Prairie
Marketing Manager at Motorcycle Dealership
Full Time • Eden Prairie
Responsive recruiter
Benefits:
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
MARKETING MANAGER
Position Summary
The Marketing Manager is responsible for leading the daily execution of Simply Ride's marketing efforts while actively contributing as a hands-on member of the marketing team. This is a working manager position that combines team management, project management, and marketing execution. Simply Ride operates on EOS/Traction, and this role works within that system — supporting the Marketing Director's Rocks and priorities and helping the department run with clear accountability.
Working closely with the Marketing Director, the Marketing Manager transforms marketing strategy into action by managing priorities, coaching team members, and personally leading key marketing initiatives. This role is expected to roll up their sleeves and contribute meaningful work alongside the team while ensuring marketing projects are completed on time, on brand, and aligned with dealership goals.
Primary Responsibilities
Team Management (25%)
- Manage and coach the marketing team.
- Assign work and balance team workloads, removing roadblocks to help team members succeed.
- Foster collaboration, accountability, and continuous improvement.
- Work with the Marketing Director on hiring, onboarding, and employee development.
Hands-On Marketing Execution (50%)
Personally execute high-impact marketing initiatives, including:
- Plan and execute major marketing campaigns, dealership promotions and seasonal initiatives.
- Write marketing copy and promotional messaging.
- Own website performance as Simply Ride's primary digital sales channel, leading ongoing optimization, user experience improvements, SEO/AEO and conversion performance.
- Own digital marketing, including customer lifecycle campaigns, email, text messaging, automated journeys and ongoing CRM and performance optimization.
- Evaluate and implement practical AI tools that improve marketing effectiveness, customer experience and team efficiency.
- Support dealership events and community initiatives.
Marketing Operations & Project Management (25%)
- Manage the marketing calendar and campaign timelines to ensure projects launch on schedule.
- Prioritize incoming marketing requests and coordinate projects across Sales, Service, Parts, Inventory, and Finance.
- Monitor marketing performance, track KPIs and recommend improvements
- Improve departmental workflows and processes.
- Maintain quality, consistency, and brand standards across all customer-facing marketing.
- Coordinate day-to-day execution with marketing vendors and technology partners.
- Work with the Marketing Director to create, manage, and update the marketing budget.
Qualifications
Required
- 3–5+ years of marketing experience with at least 1–2 years in a management or team-lead capacity
- Hands-on experience owning a website as a revenue/lead-generation channel — SEO, UX, conversion optimization (not just content updates)
- Experience with CRM-driven marketing — lifecycle campaigns, email/text automation, lead nurture workflows
- Demonstrated project management skills — running multiple concurrent campaigns/initiatives against a calendar and deadlines
- Strong marketing copywriting ability
- Comfort managing vendor relationships and holding outside partners accountable to deliverables
Preferred
- Experience in automotive, powersports, or another high-consideration retail/dealership vertical
- Familiarity with EOS/Traction or a similar operating system (Rocks, Scorecards, L10s)
- Experience evaluating or implementing AI tools in a marketing context
- Budget management experience — building, tracking, and adjusting a departmental budget
- Experience coaching or developing a small marketing team (1–3 people)
Success Looks Like
A successful Marketing Manager transforms marketing strategy into consistent execution. They manage the marketing team while owning the systems, projects and processes that drive customer growth. The website performs as Simply Ride's highest-performing sales channel, campaigns launch on schedule, marketing data supports business decisions, and the department consistently delivers measurable improvements in leads, customer engagement and dealership growth.
Compensation: $60,000.00 - $70,000.00 per year
Simply Ride – Minnesota’s Largest Used Motorcycle Dealer
Our Core Values
As a company, we operate around five core values. It is our goal that every employee exemplifies these values, so we base our hiring and management decisions around them.
Family – We respond with a “Yes, we can do it for you and make it happen” because we are a Family of service-oriented individuals that are focused on our customers’ needs. We work hard, do whatever it takes, and support each other along the way.
Premier – In everything we do, whether writing a deal, answering a customer question, or recommending a product, we exhibit professionalism, but we take it to the next step. We are Premier. We are the best at what we do and it shows.
Passionate – We are Passionate people in our hobbies, our work, and in helping others enjoy their hobby. Our work is Motorcycles, and Motorcycles drive the soul. As enthusiasts, we share that passion for bikes with our customers and our co-workers. It’s what we do and it’s fun!
Grow – If a company isn’t Growing, whether outward or inward, it has closed the doors – it just doesn’t know it yet. Our goal of Growth is financial, self and business improvement, and more. We thrive on Growth and on winning, as a company, as a Family, and as individuals.
Integrity – Showing honesty and always doing the right thing sometimes costs a little extra money or takes a little more time, but ensuring that we treat each situation, customer, and co-worker with Integrity goes a long way. We understand the value of our reputation and we strive to protect it. As the Golden Rule states: Do unto others as you would have them do unto you.
Here at Simply Ride, our purpose is to create and educate motorcyclists, and it is our priority to provide every customer with the premier motorcycle experience. We pride ourselves on this and it shows – we were awarded Powersports Business Top 50 Dealer 4 years in a row! And we maintain Google, Yelp, and Facebook reviews of 4.6 out of 5 stars or better.
Careers
Simply Ride exists to Create and Educate motorcyclists. Our customers say we have a team of passionate powersports enthusiasts and we do our best to ensure people enjoy working here! We're always hiring and would love for you to consider joining the family.
As a company, we operate around FIVE core values. It is our goal that every employee exemplifies these values, therefore we base our hiring and management decisions around them.
- Family
- Passionate
- Premier
- Integrity
- Grow
(if you already have a resume on Indeed)
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