JOB SUMMARY 

Travis Hyde Properties, a locally owned property management company serving the Ithaca community for over 49 years, is seeking a dynamic and organized Marketing & Leasing Coordinator. This hybrid role combines marketing responsibilities with leasing duties to support both brand visibility and occupancy goals across our residential and commercial properties.  As a key member of our team, you’ll manage day-to-day marketing initiatives while also assisting prospective residents throughout the leasing process. This position is ideal for someone who thrives in a fast-paced environment, enjoys interacting with people, and has a passion for creativity, customer service, and real estate. 

 

GENERAL ACCOUNTABILITIES

·         Create and manage engaging content for social media platforms (Instagram, Facebook, etc.) including virtual tours and lifestyle                        content.

·         Perform Matterport scans and basic video/photo editing to enhance property listings and campaigns.

·         Assist with maintaining and updating the company website.

·         Coordinate apartment staging and support branding efforts across properties.

·         Analyze and report on marketing campaign effectiveness using analytics tools.

·         Plan and support tenant and community events, open houses, and marketing initiatives.

·         Collaborate with vendors and internal teams to execute marketing materials and campaigns.

·         Other marketing tasks as assigned.

 

·         Serve as the first point of contact for prospective residents via phone, email, and in-person.

·         Conduct property tours and provide detailed leasing information to potential tenants.

·         Assist applicants throughout the leasing process, including application intake and follow-up.

·         Maintain current knowledge of property availability and rental rates.

·         Help ensure all listings (online and offline) are up to date and accurately reflect available units.

·         Coordinate lease signings and move-in procedures.

·         Support resident relations and assist with retention efforts.

·         Other leasing tasks as assigned.

 

SCHEDULE

 

·         Full-time (40 hours per week)

·         8-hour shifts

·         Available weeknights and weekends as needed.

 

BENEFITS

 

·         401(k)

·         401(k) matching

·         Health Insurance

·         Vision Insurance

·         Dental Insurance

·         Life Insurance

·         Paid Time Off

·         Sick Time

QUALIFICATIONS:

 

·         High school diploma or equivalent, additional education or certification in marketing or related field is preferred.

·         Proficiency in analytics to measure campaign effectiveness.

·         Strong sales skills to promote products or services effectively.

·         Knowledge of SEO strategies to improve online visibility.

·         Copywriting skills for creating compelling marketing content.

·         Proficiency with Adobe Premier, Canva, Photoshop and Square Space.

·         Understanding of digital marketing principles and practices.

·         Minimum of 2+ years of work experience in marketing.

·         Strong organizational and time-management skills with the ability to manage multiple tasks and prioritize effectively.

·         Valid driver’s license and reliable transportation.

·         Ability to work independently and as part of a team.

·         Able to stand, walk and bend for extended periods.

·         Work is performed indoors and outdoors in all types of weather.

·         Close attention to detail