Social Media Manager
Location
Wichita, KS, 67208
Type
Full Time
Benefits:
- Health insurance
- Paid time off
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
Genesis Health Clubs | Wichita, Kansas
Reports to: Vice President of Marketing
About the Role
Genesis Health Clubs is seeking a creative, organized, and results-driven Social Media Manager to grow our online presence and bring the Genesis community to life. This role oversees corporate social media accounts, manages influencer marketing campaigns, and works with more than 90 clubs to strengthen their local social channels.
We’re looking for someone who can turn great ideas into compelling content, build relationships with our audiences, and connect social media activity to brand awareness, club visits, and membership growth.
Key Responsibilities
Corporate Social Media & Content
- Develop and execute a social media strategy across Facebook, Instagram, TikTok, YouTube, and Google Business Profiles.
- Manage the corporate content calendar, including planning, copywriting, scheduling, and publishing.
- Collaborate with our videographer, designers, and marketing team to create engaging videos, photos, Reels, Stories, and other platform-specific content.
- Highlight member stories, club amenities, fitness expertise, team members, promotions, and community events.
- Monitor trends and identify opportunities that fit the Genesis brand.
Local Club Support
- Work with all 90+ clubs to improve their social media presence while maintaining a consistent brand voice and visual identity.
- Provide content calendars, templates, posting guidelines, training, and campaign support to local teams.
- Coordinate local content submissions and identify stories worth sharing across the organization.
- Help clubs keep their social channels and Google Business Profiles accurate, active, and engaging.
Community Engagement
- Monitor and respond to comments, direct messages, reviews, and mentions in a timely, professional, and personable manner.
- Build conversations that help members and prospective members feel connected to Genesis.
- Coordinate with club teams and customer service to address questions and escalate concerns.
- Connect membership inquiries with the appropriate club or sales team.
Influencer Marketing
- Identify and build relationships with relevant fitness, lifestyle, and community influencers.
- Manage influencer outreach, campaign briefs, deliverables, timelines, and content approvals.
- Coordinate club visits, collaborations, and ambassador opportunities.
- Track campaign performance, referral traffic, leads, and other measurable results.
Performance & Reporting
- Track engagement, reach, video views, audience growth, website traffic, and membership inquiries.
- Provide concise reports explaining what is working, what needs improvement, and recommended next steps.
- Test content formats, messaging, and posting strategies to improve results.
- Partner with digital marketing to identify strong organic content for paid promotion.
Qualifications
- Three or more years of professional social media management experience, ideally with a multi-location, fitness, hospitality, or lifestyle brand.
- Hands-on experience managing Facebook, Instagram, Google Business Profiles, TikTok, and YouTube.
- A portfolio demonstrating strong content creation, audience engagement, and measurable results.
- Experience planning and managing influencer marketing campaigns.
- Excellent writing skills and the ability to adapt content to different platforms and audiences.
- Strong understanding of short-form video, social media analytics, and community management.
- Experience with social media scheduling, reporting, and content creation tools.
- Strong organizational skills and the ability to manage multiple campaigns, locations, and deadlines.
- Sound judgment when responding to public feedback and sensitive concerns.
- Ability to work in a fast-paced environment and collaborate with corporate and club-level teams.
Preferred Experience
- Supporting social media across multiple locations.
- Creating and editing short-form video.
- Managing Google reviews and local business profiles.
- Using tracking links, referral codes, or CRM tools to measure leads generated through social media.
- A passion for fitness, wellness, and building community.
What Success Looks Like
- Engaging, consistent corporate and local social channels.
- Timely, thoughtful responses to audience questions and feedback.
- Stronger participation and content quality across club teams.
- Influencer partnerships that generate relevant awareness and measurable action.
- Growth in qualified traffic, membership inquiries, and club visits.
How to Apply
Submit your resume and portfolio, including examples of social accounts you have managed, content you have created, and results you have achieved. Include an influencer campaign example, if available.
Genesis Health Clubs
Join the Genesis Health Clubs Family — Where Passion Meets Purpose!
Genesis Health Clubs is the largest privately owned health club company in the country, with 88 locations across 14 states. Even more importantly, GHC is the fastest-growing non-franchised health club company in the U.S. This rapid expansion creates tremendous opportunity and upside for our team members. Genesis is a place where you can build a successful long-term career in the health and fitness industry, with unmatched upward mobility and growth. As a premier brand, we demand the best in the industry and, in turn, offer above-industry pay and strong rewards for top performers.
Genesis Health Clubs continues to grow, not just in size, but in scope. We now operate a family of brands that includes trampoline parks, water parks, ice skating rinks, meal prep services, and baseball tournament venues. But we're more than just a gym, we’re a movement grounded in core values that guide everything we do.
At Genesis, our mission begins with MMFI: Make Me Feel Important. We serve, support, and inspire our members through meaningful relationships and thoughtful service. We believe in Investing in Our Members, Clubs, and Team, ensuring every location delivers excellence, from the equipment we provide to the people who bring the energy.
We Lead by Example, showing up each day with compassion, drive, and a commitment to help others succeed. We encourage everyone to Exercise Daily, not just for fitness, but as a lifestyle that promotes resilience and long-term wellness.
For Our Team:
We offer dynamic roles in fitness, customer service, management, childcare, and more, with room to grow, lead, and truly make an impact.
Why Work With Us:
- Above-industry average pay and strong employee rewards
- Medical and dental coverage
- 401(k)
- Paid Time Off (PTO)
- Rapid career advancement in a fast-growing organization
- The opportunity to uplift your community every day
- Free all-access gym membership
- A passionate, supportive culture where Staff is Family
Whether you’re training clients one-on-one or helping families stay active through our extended brands, you’ll be part of a purpose-driven team transforming lives, one workout, one smile, one connection at a time.
Ready to Level Up Your Health or Your Career?
If you’re passionate about wellness, driven to help others, and excited to work hard and have fun, we want to meet you.
Company Website: www.genesishealthclubs.com
(if you already have a resume on Indeed)