Torchy's Tacos

Social Media Coordinator


Austin, TX


Full Time

The Torchy's legacy began in Austin, Texas in 2006 with an idea, a dedicated executive chef and a food trailer. Today, Torchy's Tacos operates dozens of locations across multiple states, all with the determination to deliver on our "Damn Good" food promise. The Torchy's Family prides itself on talent, diversity, and one hell of a work ethic.

Reporting to the Social Media Manager, the Social Media Coordinator is on the front lines of all Torchy’s Tacos customer engagement and communication on digital channels. The individual in this role will be responsible for telling the Torchy’s Tacos story in an engaging way across social networks and the Torchy’s blog, as well as through an ever-expanding network of social influencers.

What you’ll be doing:

  • Facilitate customer relationships throughout corporate platforms including, but not limited to, social/digital platforms, email, and phone correspondence
  • Monitor and manage brand across all major social networks and actively mine social conversations for relevant information and opportunities to engage
  • Answer social inquiries competently and efficiently to educate, inform, and engage audience
  • Collaborate with other areas of the business to procure, curate, and deliver messages to the appropriate party and from the desired channel
  • Track guest sentiment and relevance against company initiatives
  • Manage high levels of inbound conversations, constantly identifying workflow best practices and efficiencies that scale
  • Develop appropriate responses that adhere to customer brand voice requirements and answer inquiries with accuracy and efficiency
  • Maintain comprehensive digital communications strategy on platforms such as Facebook, Twitter, Pinterest, Instagram, Snapchat, Youtube, and more
  • Attend New Store Openings and assist with social strategy, as needed
  • Research and provide analytics to develop and improve social ROI
  • Develop and implement approved reach-out initiatives via social media
  • Support team in the content creation and planning process

QUE-SO…here’s what you’ll need:

  • BA/BS in marketing or communications-related field preferred
  • Minimum 2-3 years of social media management experience. Agency preferred, but not required
  • Must be available on weekends and evening hours, as needed
  • Excellent writing and communication skills required
  • Highly organized with an ability to adapt quickly to changing priorities
  • Continued knowledge of industry trends and understands popular social networks – design, functionality, users
  • Passionate about the social media space.
  • Experience with blogging and long form content
  • Experience with paid social preferred, but not required

Let’s TACO ‘bout perks:

  • Torchy’s swag
  • Discounts on DAMN GOOD food and merchandise
  • Medical, Dental, Vision, and Life Insurance
  • PTO and Vacation Time
  • Personal development opportunities
  • Fun company parties
  • Badass co-workers

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