Distribution & Channel Manager — LAVIOR

• Develop and execute LAVIOR’s distribution and channel growth strategy.
• Manage and expand relationships with national distributors, regional distributors, and DME partners.
• Secure product listings and manage vendor onboarding, item setup, catalog placement, and partner launch activities.
• Negotiate distribution agreements, pricing, commercial terms, and promotional programs.
• Build joint business plans with clear sales targets, account priorities, and performance expectations.
• Train and engage distributor sales teams to generate demand and increase product adoption.
• Coordinate with LAVIOR’s sales team and independent representatives to convert opportunities into orders through distribution partners.
• Track distributor purchases, sales to end customers, inventory levels, and reorder activity; address gaps affecting growth.
• Work with operations to support forecasting, product availability, and order fulfillment.
• Manage channel pricing, account alignment, and channel conflicts.
• Maintain accurate sales forecasts and report partner performance to leadership.

• Proven, hands-on experience working with McKesson, Cardinal Health, Henry Schein, and Medline, as well as DME suppliers and other medical distributors.
• Established relationships with distributor category managers, buyers, vendor management teams, and sales leadership.
• Demonstrated success securing distribution agreements, launching products, and growing sales through channel partners.
• Experience in wound care, medical devices, medical supplies, or a closely related healthcare category.
• Strong understanding of distributor requirements, pricing structures, margins, rebates, chargebacks, and inventory management.
• Ability to turn product placement into active sales and repeat orders.
• Strong negotiation, relationship management, presentation, and analytical skills.
• Ability to work independently and travel as needed.

• Experience with advanced wound care products, including collagen dressings and hydrogels.
• Familiarity with DME reimbursement considerations and healthcare purchasing channels.
• Experience supporting GPO agreements and coordinating independent sales representatives.

• New distribution partnerships and product listings secured.
• Revenue and repeat-order growth through existing partners.
• Increased engagement and sales activity from distributor sales teams.
• Healthy channel inventory and reliable forecasts.
• Profitable, lasting distributor relationships.